Andrew Yang’s 2020 presidential campaign had more than 150 policy proposals—far more than most candidates in the race. The policies page needed to communicate the breadth of that platform without making voters navigate an overwhelming list to find the issues they cared about.

As design lead for the campaign, I led the redesign of the policies page across desktop and mobile. I evaluated the existing experience, researched approaches for organizing large collections of content, developed a new information architecture and interaction model, and conducted usability testing for design validation.

This case study focuses on a central design problem: how to help voters discover important policies while also giving them an efficient way to find a specific issue.

THE challenge

The existing page treated Andrew Yang’s policies primarily as a long collection of links.

To better understand where users might be struggling, I spoke with more than a dozen campaign contributors about their experience using the page. Several recurring problems emerged:

• Weak visual hierarchy made important policies difficult to identify quickly.

• Similar-looking components behaved differently, making it unclear what was interactive and how.

• Policy categories were especially difficult to navigate, requiring visitors to repeatedly expand sections and move up and down the page.

With more than 150 proposals competing for attention, simply improving the presentation of the existing list wouldn’t make the content substantially easier to navigate.

Competitive analysis

Other presidential campaigns offered limited precedent because none had a policy library as widespread as Yang’s.

I instead researched products such as Amazon and Zocdoc, where users routinely navigate large collections of items. Although the content was very different, the underlying interaction problem was similar: users needed ways to scan broadly, narrow a large set through filters, and search when they already knew what they wanted.

That research suggested a useful model for Yang’s policies: make the full collection available rather than progressively hiding it, then give voters tools to zoom in according to their interests.

But search and filtering solved only part of the problem.

A voter arriving without a particular issue in mind still needed guidance about where to begin.

DESIGN DIRECTION

I began framing the experience around two different modes of exploration.

In a discovery-oriented experience, the campaign could surface Yang’s flagship ideas along with policies attracting increased attention or becoming newly relevant.

In a more intentional search experience, voters could browse the complete policy library and use search and category filters to narrow it to issues they cared about.

I separated these experiences into two tabs rather than forcing both behaviors into the same interface.

This gave the campaign control over what voters encountered first without limiting access to the breadth of Yang’s platform. A dynamically generated section could surface trending policies alongside the campaign’s most important proposals, while the complete library remained directly searchable.

Building the prototype

I developed wireframes around two priorities:

• Keep Yang’s flagship policies prominent while still communicating the depth of the broader platform.

• Make searching and filtering more efficient without hiding the complete collection by default.

The resulting interface let voters move from broad exploration to progressively narrower results while keeping the relationship between categories, filters, and the full policy set visible.

I built a low-fidelity prototype to evaluate the interaction model before moving further into a polished design.

Usability testing

I conducted usability testing both in person and remotely, using the prototype to identify where the new interaction model still created ambiguity.

The overall design held up, although testing exposed a few minor interaction issues:

• The tab labels were unclear, causing some users to hesitate.

• The search field didn’t immediately read as interactive, causing some users to overlook it.

• The filtering controls were ambiguous, leading some users to interpret inactive filters as selected.

I revised the labels, strengthened the search affordance, and clarified the filter states based on those findings. With those issues resolved, I finalized the polished designs for implementation.

The resulting experience

The redesigned page gave voters two clear ways into a policy platform that had previously been presented largely as a long list.

Visitors who wanted to explore could begin with flagship and timely policies selected for greater visibility. Those arriving with a particular interest could move directly into the full collection and narrow it through search and category filters.

Although the campaign ended before there was enough live-site data to evaluate the business impact of the redesign, usability testing validated the core interaction model. The final experience made a sprawling policy platform substantially easier to navigate and understand.